ABSTRACT
In today’s complex media landscape, Latino media shows a growing and dynamic presence in the U.S. cultural industry (→ III/27). More than ever, the term Latino media covers a multilayered media industry addressing Latinos from multiple generations in different languages (Spanish, English or Spanglish), accents, social, cultural backgrounds, and migration histories across the region (→ Latinidad, I/33). Furthermore, the Latino media industry is more than ever thriving in a paradox. On the one hand, due to a deregulated media environment, Latino media has been slowly but systematically taken over by large U.S. and global corporations (Castañeda Paredes 2003; Chavez 2013) (→ Transnational Corporations, I/2). On the other hand, the multiplication of windows of distribution brought about by advances in telecommunications (→ III/42) and digital technologies (→ Digital Cultures, III/28) has opened the door for new media players in the context of an increasingly Latino media fragmented market (Piñón and Rojas 2011).
