ABSTRACT
Cities offer a whole array of opportunities for starting and maintaining a business as markets are sizeable, close by, and diverse. Urban opportunity structures may display divergent patterns across cities and shift due to technological developments, changes in the institutional framework, and shifts in consumer preferences. The migrant population has become more diverse, notably with respect to their resources, in particular human capital. This chapter uses the mixed embeddedness model to identify strategic issues and the case of the Ghanaian entrepreneurs in the Netherlands to illustrate these points.
