The Structure of Affect

Authored by: Ulrich Sehimmack

The Handbook of Attitudes

Print publication date:  April  2005
Online publication date:  April  2014

Print ISBN: 9780805844924
eBook ISBN: 9781410612823
Adobe ISBN: 9781135626174


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Affect is a prevalent concept in contemporary psychology. However, it is also a relatively new concept in psychology. Before 1960 "affect" appeared in only 175 publication titles. The number increased first gradually (923 references between 1960 and 1980) and then exponentially (4,170 citations between 1980 and 2000 in PsychINFO)., In the 1960s, affect became an established concept in attitude research. For example, Rosenberg (1956) introduced the concept attitudinal affect, and it became popular to distinguish an affective component of attitudes from its cognitive and behavioral counterparts. At the same time, the term affect was increasingly used in the slowly developing area of emotion research. For example, Tomkins (1962, 1963) published two influential volumes on affect, and Zuckerman and colleagues published a widely used mood measure called the "Multiple Affect Adjective Checklist" (MAACL) (e.g., Zuckerman & Lubin, 1965).

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