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In This Chapter

The Influence of Behavior on Attitudes

Authored by: James M. Olson , Jeff Stone

The Handbook of Attitudes

Print publication date:  April  2005
Online publication date:  April  2014

Print ISBN: 9780805844924
eBook ISBN: 9781410612823
Adobe ISBN: 9781135626174

10.4324/9781410612823.ch6

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Abstract

In most laypersons' implicit theories of the causes of everyday events, attitudes influence behaviour: People's actions are guided by their internal attitudes. Although social psychologists have certainly investigated this relation (as illustrated most directly by the work described in the preceding chapter), they have given just as much attention to the reverse relation: the influence of behavior on attitudes. This topic has stimulated some of the best known and most-tested theories in social psychology and has elicited significant public interest because it turns laypersons' implicit theories upside down and generates counterintuitive predictions (which have been confirmed). Our goal in this chapter is to review and evaluate this research literature.

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