01603cam a2200349Ii 45000010014000000080041000140200034000550200033000890200034001220200034001560200030001900240032002200350021002520500022002730820016002952450108003112460034004192640034004533000039004874900025005265050343005516500020008946500038009146500039009526500031009917000025010227000021010477000020010687760053010888300026011418560086011679780203080092180706s2015    nyua    ob    001 0 eng d  a9780203080092q(e-book : PDF)  a9781136164224q(e-book: PDF)  a9781136164170q(e-book: Mobi)  a9781136164217q(e-book: ePub)  z9780415643634q(hardback)7 a10.4324/9780203080092 2doi  a(OCoLC)958102830 4aHF5470b.R68 201504a174.4bR86904aThe Routledge companion to ethnic marketing /cedited by Ahmad Jamal, Lisa Penaloza and Michel Laroche.30aCompanion to ethnic marketing 1aNew York :bRoutledge,c2015.  a1 online resource (xvi, 362 pages)1 aRoutledge companions0 apt. 1. Why ethnic marketing? -- pt. 2. Processes of ethnic cultural change, socialization and technology -- pt. 3. Identity, space and ethnic entrepreneurship -- pt. 4. Globalization, religion and materialism -- pt. 5. Market segmentation and targeting -- pt. 6. Advertising -- pt. 7. Ethical and public policy issues in ethnic marketing. 0aEthnic markets. 0aEntrepreneurshipxSocial aspects. 0aConsumer behaviorxSocial aspects. 0aCulture and globalization.1 aJamal, Ahmad,d1965-1 aLaroche, Michel.1 aPenaloza, Lisa.08iPrint version: z9780415643634w(DLC) 2014047403 0aRoutledge companions.40uhttps://www.routledgehandbooks.com/doi/10.4324/9780203080092zClick here to view.